Perspectives on the evolution of advertising, platforms and media technology
Notes on programmatic, retail media, CTV, platform advertising, data, measurement and AI — written from the perspective of someone who has worked across the industry and is actively monitoring where it is heading.
Chris writes from a commercial perspective shaped by experience across digital media, programmatic advertising, data activation and marketing technology — with a current focus on how platform advertising, retail media, CTV, AI and measurement are reshaping the market.
Retail Media Is Not Just Shopper Marketing With Better Data
Retail media is often described as shopper marketing with better data, but the shift is bigger than that. It is changing how brands connect media investment to commerce outcomes.
Agentic AI Is Coming to Media Buying — But Accountability Has to Come First
Agentic AI is moving into media buying, planning and optimisation. The opportunity is real, but advertisers, agencies and platforms need clearer accountability before handing over budget decisions.
Why Every Platform Business Wants an Advertising Revenue Stream
Advertising is becoming a major revenue opportunity for platform businesses with audiences, data and transactions. The challenge is building an ad business that creates value without damaging the customer experience.
Programmatic Has Grown Up — But the Sales Narrative Hasn’t
Programmatic advertising has evolved from automated buying into core media infrastructure. The next opportunity is a stronger commercial narrative around quality, data, measurement and value.
What 15 Years in Digital Media Taught Me About Platform Advertising
A personal perspective on how digital media has evolved from early publisher sales to programmatic, data activation, retail media, CTV and platform advertising.
Three recommended reads
A short reading list that frames how digital media has evolved, why programmatic still needs a sharper sales narrative, and why every platform business is becoming an advertising business.
These articles are designed to explore the commercial questions behind the next phase of advertising: how platforms build media businesses, how advertisers evaluate value, how data and measurement shape investment, and how sales teams translate complexity into growth.
Retail Media Is Not Just Shopper Marketing With Better Data
Agentic AI Is Coming to Media Buying — But Accountability Has to Come First
Why Every Platform Business Wants an Advertising Revenue Stream
Programmatic Has Grown Up — But the Sales Narrative Hasn’t
What 15 Years in Digital Media Taught Me About Platform Advertising
Browse insights by content pillar
Programmatic & Ad Tech
Programmatic advertising has evolved from automated buying into a central layer of modern media infrastructure. These insights explore programmatic sales, publisher monetisation, ad technology, supply strategy, data activation and the changing role of automation in advertising.
1 article
Retail Media & Commerce
Retail media is reshaping how brands connect media investment to commerce outcomes. These insights explore the rise of retail media networks, CPG advertising, marketplace media, commerce data and the growing role of platforms in the advertising ecosystem.
1 article
CTV, Video & Screens
Video advertising is becoming more fragmented across TV, BVOD, CTV, YouTube, social video and digital screens. These insights explore how advertisers, platforms and media owners can think about reach, attention, measurement and commercial value across screens.
0 articles
Data, CDPs & Measurement
Data and measurement are now central to advertising strategy. These insights explore first-party data, CDPs, clean rooms, marketing technology, privacy changes and how marketers can connect data capability to commercial outcomes.
0 articles
AI & Advertising
AI is changing how advertising is planned, created, optimised and measured. These insights explore the practical role of AI in media, marketing workflows, creative production, platform advertising and the future of commercial strategy.
0 articles
Platform Advertising
More platform businesses are building advertising revenue streams. These insights explore how companies such as retail marketplaces, delivery apps, streaming platforms, social platforms and AI platforms are reshaping the media market.
1 article
Career Perspective
A personal perspective on the evolution of digital media and advertising, drawing on experience across publisher sales, programmatic, data activation, marketing technology, platform sales and commercial strategy.
1 article
Market Notes
Market Notes are short commercial perspectives on current developments in advertising, media and technology. They connect global announcements and trade coverage to practical implications for the Australia/New Zealand market, including agencies, advertisers, media owners, platforms and ad tech businesses.
1 article
Coming soon
A look at what’s next on the editorial roadmap.
- Market NoteMarket NotesComing soon
AI in Advertising Is Becoming a Workflow Layer, Not Just a Creative Tool
- AI & AdvertisingComing soon
AI Won’t Replace Advertising Strategy — But It Will Change the Workflow
- CTV, Video & ScreensComing soon
CTV Is Reshaping Video, But Measurement Still Needs to Catch Up
- Market NoteMarket NotesComing soon
CTV’s Next Challenge in Australia: Proving Value Beyond Reach
- Data, CDPs & MeasurementComing soon
From DMPs to CDPs: What Actually Changed?
- Data, CDPs & MeasurementComing soon
Measurement Is Becoming a Strategic Capability, Not a Reporting Function
- Market NoteMarket NotesComing soon
Retail Media’s Next Test in Australia: Measurement, Incrementality and Trust
- Platform AdvertisingComing soon
The Next Advertising Platform May Not Look Like a Media Company
- Market NoteMarket NotesComing soon
The Platform Advertising Playbook Is Moving From Inventory to Infrastructure
- Market NoteMarket NotesComing soon
What Biddable CTV Means for Australian Programmatic Sales Teams
- Retail Media & CommerceComing soon
What CPG Brands Actually Need From Retail Media Networks
Continue the conversation on LinkedIn
New articles are shared on LinkedIn alongside shorter notes on programmatic, retail media, CTV, platform advertising, data and AI.