Market Notes
Market Notes are short commercial perspectives on current developments in advertising, media and technology. They connect global announcements and trade coverage to practical implications for the Australia/New Zealand market, including agencies, advertisers, media owners, platforms and ad tech businesses.
CTV’s Next Challenge in Australia: Proving Value Beyond Reach
CTV reach is no longer the question in Australia. The next challenge is proving incremental value, attention and commercial outcomes against linear and BVOD.
Retail Media’s Next Test in Australia: Measurement, Incrementality and Trust
Australian retail media has the audience and the data. The next test is whether measurement, incrementality and reporting can earn long-term advertiser trust.
What Biddable CTV Means for Australian Programmatic Sales Teams
Biddable CTV is changing how premium video is sold. A short note on what Australian programmatic sales teams should rethink about packaging, deals and value.
AI in Advertising Is Becoming a Workflow Layer, Not Just a Creative Tool
AI is moving past creative generation into planning, ops and analysis. A short read on what that workflow shift means for AUNZ agencies and advertisers.
The Platform Advertising Playbook Is Moving From Inventory to Infrastructure
Platform ad businesses are competing less on inventory and more on infrastructure — data, identity, measurement and APIs. A note on what that means for AUNZ.
Agentic AI Is Coming to Media Buying — But Accountability Has to Come First
Agentic AI is moving into media buying, planning and optimisation. The opportunity is real, but advertisers, agencies and platforms need clearer accountability before handing over budget decisions.