Education and ongoing learning
Formal education combined with continuous platform, technical and AI learning — reflecting fifteen years of moving with the digital advertising and marketing technology landscape.
Bachelor of Business Administration
Macquarie University
A foundation in business, management, marketing and commercial thinking that underpins a career spent across sales, media, technology and growth roles.
Ongoing certification and hands-on learning across the marketing, measurement and advertising platforms that sit at the centre of modern digital advertising.
Applying AI to real advertising and marketing workflows
- Sydney Executive Plus: AI Fluency
- Google Prompting Essentials
- Practical use of AI tools through Adgentic
- AI-supported workflows for campaign planning, website development, content, measurement and digital execution
Evolving with the market
The through-line across my career is continuous learning — moving from traditional media sales to digital publishing, adtech, data, programmatic, marketing platforms and today's AI-enabled advertising workflows. Each shift has built on the last, and the intent going forward is the same: stay close to how advertisers, media owners and platforms actually operate, and keep the technical and commercial understanding current.
See the full picture
Explore the career narrative alongside the education and learning that supports it.