Experience across media, advertising technology and commercial growth
My career has moved through media sales, digital publishing, adtech, data, marketing platforms and programmatic advertising leadership, with current hands-on work in AI-enabled digital campaign execution through Adgentic.
- Chapter A · Current focus
Adgentic
Head of Digital
July 2025 – Present
What I worked on
- Building AI-first digital advertising and campaign activation capability
- Creating websites, landing pages and digital experiences
- Setting up HubSpot forms, CRM workflows and campaign tracking
- Working with GA4, Google Tag Manager and conversion measurement
- Developing campaigns across Google Ads, Meta and TikTok
- Applying commercial media experience to practical digital growth projects
Why it's relevant now
Current hands-on use of digital platforms, measurement tools, AI workflows and campaign activation.
- Chapter B · Programmatic leadership
Are Media
Head of Programmatic Sales
What I worked on
- Led programmatic sales across a national media portfolio
- Worked across agency, advertiser and trading desk relationships
- Supported programmatic revenue growth, sales enablement and commercialisation
- Helped translate programmatic products into clear advertiser value
- Worked with publisher monetisation, private marketplace and programmatic guaranteed opportunities
Why it's relevant now
Programmatic commercial leadership, media monetisation, publisher sales strategy and the ability to explain complex advertising products commercially.
- Chapter C · Platform & marketing technology
FiveStones
Business Strategy Director
What I worked on
- Worked with Google Marketing Platform products including DV360, CM360, SA360 and Analytics 360
- Supported enterprise conversations around marketing technology, platform adoption and in-housing
- Developed commercial strategy across Google Marketing Platform opportunities
- Worked with clients navigating media buying, measurement and platform capability
Why it's relevant now
Platform sales, marketing technology knowledge, enterprise sales cycles and understanding of how advertisers use advertising technology.
- Chapter D · Data, CRM & identity
Acxiom / LiveRamp
Account Director and sales support roles
What I worked on
- Worked across customer data, CRM, database marketing and identity-led marketing solutions
- Supported enterprise clients and data-driven marketing conversations
- Built understanding of customer data, onboarding, addressability and measurement
Why it's relevant now
Data-driven marketing, CRM understanding, identity, addressability and enterprise client management.
- Chapter E · Sales & marketing leadership
Fastrack Technology
Sales and Marketing Leader
What I worked on
- Worked across sales, marketing, HubSpot, website improvement, SEO and digital demand generation
- Supported commercial repositioning and marketing-led growth
- Helped connect sales activity with marketing systems and lead generation
Why it's relevant now
Hands-on marketing operations, CRM, sales enablement, B2B growth and commercial strategy.
- Chapter F · Digital publishing & media sales foundations
Allure Media, Sky Digital Media & Haymarket
Digital media sales roles
What I worked on
- Built foundations in media sales, digital publishing, agency relationships and audience-led advertising
- Worked across digital media brands, sponsorship, branded content and commercial media partnerships
- Developed understanding of how media companies package, sell and commercialise audiences
Why it's relevant now
Media sales foundations, agency relationships, digital publishing knowledge and commercial storytelling.
Interested in what's next
Open to senior commercial, sales, partnerships and platform roles across digital media, programmatic, retail media, CTV, adtech and advertising technology.