Experience across media, advertising technology and commercial growth
My career has moved through media sales, digital publishing, adtech, data, marketing platforms and programmatic advertising leadership, with current agency-building and hands-on digital growth work through Adgentic.
- Chapter A · Current focus
Adgentic
Head of Digital
July 2025 – Present
What I worked on
- Building a senior-led digital growth agency for small and growing businesses
- Developing the agency positioning, service model and go-to-market approach
- Building campaign activation capability across Google Ads, Meta, TikTok and LinkedIn
- Using AI-supported workflows for research, content planning, website iteration and campaign preparation
- Client work for Zipcova across SEO planning, Google Ads rebuild, Meta setup, GA4 and Google Tag Manager, conversion measurement and reporting
Why it's relevant now
Agency-building and commercial initiative, combined with current hands-on use of digital platforms, measurement and AI-supported delivery.
- Chapter B · Programmatic leadership
Are Media
Head of Programmatic Sales
What I worked on
- Led programmatic sales across a national media portfolio
- Worked across agency, advertiser and trading desk relationships
- Supported programmatic revenue growth, sales enablement and commercialisation
- Helped translate programmatic products into clear advertiser value
- Worked with publisher monetisation, private marketplace and programmatic guaranteed opportunities
Why it's relevant now
Programmatic commercial leadership, media monetisation, publisher sales strategy and the ability to explain complex advertising products commercially.
- Chapter C · Platform & marketing technology
FiveStones
Business Strategy Director
What I worked on
- Worked with Google Marketing Platform products including DV360, CM360, SA360 and Analytics 360
- Supported enterprise conversations around marketing technology, platform adoption and in-housing
- Developed commercial strategy across Google Marketing Platform opportunities
- Worked with clients navigating media buying, measurement and platform capability
Why it's relevant now
Platform sales, marketing technology knowledge, enterprise sales cycles and understanding of how advertisers use advertising technology.
- Chapter D · Data, CRM & identity
Acxiom / LiveRamp
Account Director and sales support roles
What I worked on
- Worked across customer data, CRM, database marketing and identity-led marketing solutions
- Supported enterprise clients and data-driven marketing conversations
- Built understanding of customer data, onboarding, addressability and measurement
Why it's relevant now
Data-driven marketing, CRM understanding, identity, addressability and enterprise client management.
- Chapter E · Sales & marketing leadership
Fastrack Technology
Sales and Marketing Leader
What I worked on
- Worked across sales, marketing, HubSpot, website improvement, SEO and digital demand generation
- Supported commercial repositioning and marketing-led growth
- Helped connect sales activity with marketing systems and lead generation
Why it's relevant now
Hands-on marketing operations, CRM, sales enablement, B2B growth and commercial strategy.
- Chapter F · Digital publishing & media sales foundations
Allure Media, Sky Digital Media & Haymarket
Digital media sales roles
What I worked on
- Built foundations in media sales, digital publishing, agency relationships and audience-led advertising
- Worked across digital media brands, sponsorship, branded content and commercial media partnerships
- Developed understanding of how media companies package, sell and commercialise audiences
Why it's relevant now
Media sales foundations, agency relationships, digital publishing knowledge and commercial storytelling.
Interested in what's next
Open to senior commercial leadership, digital strategy, partnerships and go-to-market roles across digital media, programmatic, platforms and advertising technology.