Chris Espey
Sydney, Australia

Chris Espey

Digital Advertising, Programmatic Media & Commercial Growth Leader

Sydney-based commercial media and digital advertising professional with experience across media owners, adtech, programmatic sales, Google Marketing Platform, data-led marketing, CRM systems and AI-enabled digital campaign execution.

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Career Snapshot

A commercial career across the digital advertising ecosystem

Fifteen-plus years working across digital media, publishing, adtech, platform technology, programmatic advertising and commercial growth — moving with the industry from early digital media sales through to today's platform, data and AI-enabled advertising landscape.

Experience spans publishers and media owners (Are Media, Allure Media, Sky Digital Media, Haymarket), Google Marketing Platform sales partnership (FiveStones), enterprise data and identity (Acxiom / LiveRamp), and enterprise technology commercial roles — with current hands-on digital campaign execution at Adgentic.

Career Progression

How the career has evolved with the industry

  1. 01

    Media sales foundations

    Early digital media, publisher sales and agency relationships.

  2. 02

    Digital publishing & audience-led media

    Publisher portfolios, sponsorship, branded content and audience packaging.

  3. 03

    Adtech, data and CRM

    Customer data, identity, database marketing and enterprise data solutions.

  4. 04

    Google Marketing Platform & marketing technology

    DV360, CM360, SA360, Analytics 360 and enterprise platform strategy.

  5. 05

    Programmatic sales leadership

    Publisher-side programmatic commercialisation, PMPs and platform revenue.

  6. 06

    Current hands-on digital execution

    Applying platform, campaign and measurement expertise day-to-day at Adgentic.

Current Role

Head of Digital — Adgentic

July 2025 – Present

Adgentic is an AI-first digital advertising and campaign activation business where I apply fifteen years of commercial media experience to practical, day-to-day work across websites, landing pages, Google Ads, Meta, TikTok, HubSpot forms, GA4, Google Tag Manager, conversion tracking, CRM workflows and AI-supported digital execution.

Adgentic represents current hands-on capability, commercial initiative and practical application of digital advertising tools — not the main subject of this profile, but the operating environment behind it.

Core Capabilities

Where I operate across the digital advertising stack

Programmatic advertisingDigital media salesPlatform advertisingCTV and video advertisingRetail media and commerce mediaGoogle Marketing PlatformGoogle Ads, GA4 and GTMCRM and HubSpot workflowsData, identity and measurementCommercial strategy and partnershipsPublisher and media monetisationAI-enabled digital execution
Experience Highlights

Selected roles across media, adtech and platforms

Full experience
  1. 01

    Head of Digital

    Adgentic

    Jul 2025 – Present

  2. 02

    Head of Programmatic Sales

    Are Media

    Publisher

  3. 03

    Business Strategy Director

    FiveStones

    Google Marketing Platform Partner

  4. 04

    Sales & Marketing Leader

    Fastrack Technology

    Enterprise Tech

  5. 05

    Account Director

    Acxiom / LiveRamp

    Data & Identity

  6. 06

    Group Sales Manager

    Allure Media

    Digital Publisher

Get in touch

Let's connect

Open to conversations about senior commercial, sales, partnerships and platform roles across digital media, programmatic, retail media, CTV, adtech and advertising technology.

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