A senior perspective shaped by the evolution of digital media
I'm currently using this period to step back from day-to-day execution and look across the broader advertising market — including programmatic, retail media, CTV, data, AI and platform-led media businesses. The goal of this site is to share practical perspective on where the market is moving and how commercial teams can translate that change into growth.
A career across multiple eras of digital media
My career has spanned a period of significant transformation in digital media and marketing.
From early digital publishing and direct media sales, through the rise of programmatic advertising, to today's platform-driven ecosystems — I've worked across multiple phases of how advertising is bought, sold, and optimised.
This includes:
- The evolution of programmatic advertising
- The growth of marketing platforms
- The emergence of retail media networks
- The increasing role of customer data platforms
- The shift to streaming and CTV
- The rise of AI in marketing workflows
This experience provides a practical understanding of how the industry is evolving — and where it's heading next.
Career across publishers, ad-tech, marketing platforms, and enterprise environments — operating between commercial leadership, strategy, and technology.
- Programmatic & platform advertising
- Retail media & commerce
- Connected TV & video
- Marketing technology & data
- AI in advertising
Open to conversations about platforms, advertising, and the evolving media landscape.