Insights · AI & Advertising

AI & Advertising

AI is changing how advertising is planned, created, optimised and measured. These insights explore the practical role of AI in media, marketing workflows, creative production, platform advertising and the future of commercial strategy.

AI & AdvertisingComing soon

AI Won’t Replace Advertising Strategy — But It Will Change the Workflow

Strategy isn’t the part AI replaces. The workflow around it — research, drafting, modelling, iteration — is where the change shows up.

Coming soon

Market Note

Market NotesComing soon

AI in Advertising Is Becoming a Workflow Layer, Not Just a Creative Tool

AI is moving past creative generation into planning, ops and analysis. A short read on what that workflow shift means for AUNZ agencies and advertisers.

Coming soon

Market Note

Market Notes15 May 2026 · 5 min read

Agentic AI Is Coming to Media Buying — But Accountability Has to Come First

Agentic AI is moving into media buying, planning and optimisation. The opportunity is real, but advertisers, agencies and platforms need clearer accountability before handing over budget decisions.

Read