Retail Media & Commerce
Retail media is reshaping how brands connect media investment to commerce outcomes. These insights explore the rise of retail media networks, CPG advertising, marketplace media, commerce data and the growing role of platforms in the advertising ecosystem.
What CPG Brands Actually Need From Retail Media Networks
A practical view of what CPG advertisers want from retail media networks — beyond inventory and a deck of audience segments.
Retail Media’s Next Test in Australia: Measurement, Incrementality and Trust
Australian retail media has the audience and the data. The next test is whether measurement, incrementality and reporting can earn long-term advertiser trust.
Retail Media Is Not Just Shopper Marketing With Better Data
Retail media is often described as shopper marketing with better data, but the shift is bigger than that. It is changing how brands connect media investment to commerce outcomes.
Why Every Platform Business Wants an Advertising Revenue Stream
Advertising is becoming a major revenue opportunity for platform businesses with audiences, data and transactions. The challenge is building an ad business that creates value without damaging the customer experience.