Platform Advertising
More platform businesses are building advertising revenue streams. These insights explore how companies such as retail marketplaces, delivery apps, streaming platforms, social platforms and AI platforms are reshaping the media market.
The Next Advertising Platform May Not Look Like a Media Company
The next major advertising platform probably won’t look like a media company. It will look like an interface people use every day.
The Platform Advertising Playbook Is Moving From Inventory to Infrastructure
Platform ad businesses are competing less on inventory and more on infrastructure — data, identity, measurement and APIs. A note on what that means for AUNZ.
Retail Media Is Not Just Shopper Marketing With Better Data
Retail media is often described as shopper marketing with better data, but the shift is bigger than that. It is changing how brands connect media investment to commerce outcomes.
Why Every Platform Business Wants an Advertising Revenue Stream
Advertising is becoming a major revenue opportunity for platform businesses with audiences, data and transactions. The challenge is building an ad business that creates value without damaging the customer experience.
Programmatic Has Grown Up — But the Sales Narrative Hasn’t
Programmatic advertising has evolved from automated buying into core media infrastructure. The next opportunity is a stronger commercial narrative around quality, data, measurement and value.
What 15 Years in Digital Media Taught Me About Platform Advertising
A personal perspective on how digital media has evolved from early publisher sales to programmatic, data activation, retail media, CTV and platform advertising.