Where I Add Value

Where this experience fits

The environments and responsibilities where media, sales, platforms and marketing technology overlap.

01

Commercial Leadership

Relevant responsibilities

Sales ManagerSales LeadCommercial LeadPartnerships LeadStrategic Accounts Lead

Positioning

Environments where I can lead revenue strategy, manage teams, develop senior customer relationships and help businesses grow through clearer commercial planning and better execution.

02

Digital Strategy & Go-to-Market

Relevant responsibilities

Digital Strategy DirectorGo-to-Market LeadProduct Commercialisation LeadMarket Development Lead

Positioning

Businesses that need someone who can connect market trends, customer needs, media capability, platform knowledge and commercial execution.

03

Media, Platforms & Advertising Technology

Relevant areas

ProgrammaticPublisher monetisationGoogle Marketing PlatformAdtechMartechData-led advertisingCTV / videoPlatform mediaMeasurement

Positioning

Businesses that need commercial experience combined with enough technical understanding to simplify complex products for customers, agencies and internal teams.

04

Growth & Digital Transformation

Relevant areas

CRMMarketing automationDigital marketing foundationsWebsite performanceCampaign activationMeasurementAI-supported marketing workflows

Positioning

Environments where I can help businesses connect sales, marketing, media, platforms and data into a more structured growth engine.

Market understanding

I keep close to the shifts shaping the market, including AI in advertising, CTV, adtech and performance accountability. I also follow retail and commerce media as part of the broader shift toward first-party data, platform-led buying, closed-loop measurement and advertiser demand for more accountable media. It's a market area I understand and track closely, rather than one I've worked in directly.

Start a conversation

If any of this is relevant, let's talk

Happy to have a professional conversation about the right role across commercial leadership, digital strategy, partnerships and go-to-market.